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NO THIS IS NOT ANOTHER STEVE JOBS TRIBUTE
By Denise DeSimone, As published in TEQ magazine, Pittsburgh, January 2012
Whether you’re a Macintosh fan or not, the technology world has lost a very significant player. No this is not going to be another “how great Steve Jobs was article” but what it is going to be is another “don’t forget the customer experience” article. What I think is most admirable about Steve Jobs is that he never lost sight of how the customer perceived the Apple products and how driven he was by what the customer was experiencing using the products. Whether it was the track wheel of the iPod, or the ease of use of iTunes, or the characters of Toy Story, he very carefully thought through the products and services that Apple delivered by placing himself on the side of the consumer; he never forgot that a positive customer experience is vital to the success of the business. Now I know there are plenty of Apple war stories about tech support, products, services, etc. But the drive...
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Whether you’re a Macintosh fan or not, the technology world has lost a very significant player. No this is not going to be another “how great Steve Jobs was article” but what it is going to be is another “don’t forget the customer experience” article. What I think is most admirable about Steve Jobs is that he never lost sight of how the customer perceived the Apple products and how driven he was by what the customer was experiencing using the products. Whether it was the track wheel of the iPod, or the ease of use of iTunes, or the characters of Toy Story, he very carefully thought through the products and services that Apple delivered by placing himself on the side of the consumer; he never forgot that a positive customer experience is vital to the success of the business. Now I know there are plenty of Apple war stories about tech support, products, services, etc. But the drive...