Your Ad Spend Black Hole – How to Identify and Plug the Leaks
You know that old adage, you have to spend money to make money? Nowhere is that more evident than in paid digital ads. If you…
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Export Marketing With DOM at Trade Winds Europe/Eurasia 2024
Join Direct Online Marketing (DOM) at Trade Winds 2024, the largest U.S. government-led trade mission and business development forum. Taking place in Istanbul, Türkiye from…
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How to Start Using AI In Digital Advertising (and When To Stop)
Everybody’s talking about AI. When ChatGPT dropped into our laps, it didn’t take long for marketers to start using it to do everything from planning…
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Should I Be Including the Metaverse in My Digital Marketing Plan?
The metaverse is such a common noun these days that spellcheck doesn’t even give it…
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Personalize That Pay Per Click Plan Post-Haste!
Table of Contents Introduction Key Areas for PPC Personalization Advanced Personalization Tactics Measuring the Impact…
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Should I Use an AI to Make My Next Website?
Table of Contents Introduction AI's Potential Benefits Why the Human Touch is Essential How to…
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How Much Do Internal Links Affect SEO? (Updated March 2024)
Every business on the planet wants its website to rank number one for every keyword…
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Want Approval For Resellers And Partners To Use Your Trademark In Google Ads? (Updated March 2024)
The use of third-party trademarks in Google Ads campaigns is always a risky endeavor. In…
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Zen in the Art of First-Party Data Strategy
Table of Contents The Introduction The What and Why of First-Party Data Core Principles for…
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Short, Snappy, Successful Video Content That Wins
Table of Contents How and Why to Use Video in Your Digital Ads Where Can…
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The Impact of User Experience on SEO
Table of Contents Introduction Bounce Rates and Dwell Time Mobile Optimization Page Speed and SEO…
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The 5 Bedrock SEO Rules That Will Always (Probably) Be True
Table of Contents Introduction User Experience Matters Backlinks Build Authority Keywords Are the Compass of…
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